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The Reef coffee & sushi bar located at 461 Devon Street East in New Plymouth has quickly established a reputation for delivering exceptional quality sushi and coffee. Customers rave about the vibrant atmosphere and friendly service, making every visit a memorable experience.
Reviewers highlight the freshness of the sushi, with standout dishes like the “Premium fancy salmon sushi” receiving rave reviews for their generous portions and high-quality ingredients. Phoebe Anderson described her first experience as a delightful surprise, emphasizing the stellar service and the great value for money. Meanwhile, M Anderson expressed enthusiasm for their new online delivery option, making it easier than ever to enjoy their beautifully crafted rolls.
The Reef is not just about sushi; they also serve nourishing bento bowls, featuring succulent chicken breast and homemade teriyaki sauce, as Colleen Elvey attests. Whether customers come for a quick takeaway or a leisurely coffee, the combination of tasty offerings, coupled with the genuine warmth of the staff, creates an inviting space that feels like home to many locals. As Brendon noted, it’s a rare gem that ticks all the boxes, making it a must-visit for sushi lovers and coffee aficionados alike.
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Amenities & More
Service options
- Outdoor seating
- Delivery
- Takeout
Popular for
- Lunch
- Solo dining
Dining options
- Lunch
- Seating
- Table service
Amenities
- Restroom
Atmosphere
- Casual
Crowd
- Tourists
Reviews for The Reef coffee & sushi bar
Review highlights
Based on 56 reviewsThe Reef coffee & sushi bar in New Plymouth is widely praised for its consistently fresh and high-quality sushi offerings, complemented by friendly and attentive service. Customers appreciate the welcoming atmosphere and the vibrant, healthy menu options, including popular bento bowls with house-made sauces. The establishment’s convenient location near the beach and main road adds to its appeal, making it a favored spot for both takeaway and casual dining. Value for money and generous portion sizes are commonly highlighted, along with the team’s flexibility in catering to customer preferences. Overall, The Reef stands out as a reliable and inviting destination for sushi lovers seeking freshness, flavor, and a warm dining experience.
WOW! We can see why this place has amazing star ratings. The service, the food (so fresh), the vibe was incredible. Very friendly :). We don't get sushi like this back in Tauranga! Price was incredibly good! We will be back before our holiday ends. Thank you!
Lyly & Clint and the team always produce amazing food, standard never drops , that’s why they are always busy. Friendly and ready to make up whatever you want, get in and treat yourself.
Yum!!!! Unfortunately I never get to eat at The Reef because I’m always stuck at work. I was excited to hear when The Reef hopped on board with the online delivery trend. I must say I was not disappointed. Today I ordered the “Premium fancy salmon sushi”. It was well presented, high quality, a large portion and full of the yummy good stuff and not just boring rice. I must say I was super impressed and glad I ordered. Usually I’ll pick off excess rice from other places, but there was no need to with these beauty rolls. I will definitely be ordering again.
Being healthy isnt an issue when it comes to The Reef Coffee & Sushi Bar. You get drawn in instantly with their atmosphere of pure kindness and energy. Eat the Rainbow with succulent chicken breast with the incorporation of in house made Teriyaki sauce and mayonnaise their bento bowls are sure to be a pleaser.
It's not often a small place ticks all the boxes, but for most looking for a coffee and something Japanese, this will suit their needs. Location on the main road makes it easy to get to and very convenient. East end and Fitzroy beaches only minutes walking distance. In a world of inflation, it is good to see prices are still cheap. One thing that's very noticeable that I like is the staff are very friendly and chatty, unlike many other places with sad faces. Like many locals already know, it's a go-to favorite.
Absolutely love this food! Fresh, light, filling and affordable, right across from my favorite grocery store and one of the closest restaurants to the beach. The new storefront is looking great, it’s small but there’s 4 or 5 seats if you don’t want to takeaway. Kids adore the sushi, and you can get special boats for parties by arrangement. Owner Lyly makes this place special with her warm attentiveness and love for making quality food, even growing some ingredients herself to keep prices down and quality high. Definitely follow her social media for the special pho days, the best flavor in town!
The best sushi I've ever had. Staff were awesome, freshly made and so super tasty. Yum!
Salmon n chicken avo combo, this included Ginger,wasabi& soysauce Rice paper scrimp rolls with spicy dipping sauce & A chicken salad bowl with vinaigrette All Excellent! Better option as a takeaway meal Big selection here V good customer service Highly recommend Thanks!
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Quick info
Opening hours
- Monday 07:30 AM - 03:00 PM
- Tuesday (Today) 07:30 AM - 03:00 PM
- Wednesday 07:30 AM - 03:00 PM
- Thursday 07:30 AM - 03:00 PM
- Friday 07:30 AM - 03:00 PM
- Saturday Closed
- Sunday Closed
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