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The Reef coffee & sushi bar

4.9 56 reviews 07:30 AM - 03:00 PM 461 Devon Street East, Strandon, New Plymouth 4312, New Zealand

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The Reef coffee & sushi bar located at 461 Devon Street East in New Plymouth has quickly established a reputation for delivering exceptional quality sushi and coffee. Customers rave about the vibrant atmosphere and friendly service, making every visit a memorable experience.

Reviewers highlight the freshness of the sushi, with standout dishes like the “Premium fancy salmon sushi” receiving rave reviews for their generous portions and high-quality ingredients. Phoebe Anderson described her first experience as a delightful surprise, emphasizing the stellar service and the great value for money. Meanwhile, M Anderson expressed enthusiasm for their new online delivery option, making it easier than ever to enjoy their beautifully crafted rolls.

The Reef is not just about sushi; they also serve nourishing bento bowls, featuring succulent chicken breast and homemade teriyaki sauce, as Colleen Elvey attests. Whether customers come for a quick takeaway or a leisurely coffee, the combination of tasty offerings, coupled with the genuine warmth of the staff, creates an inviting space that feels like home to many locals. As Brendon noted, it’s a rare gem that ticks all the boxes, making it a must-visit for sushi lovers and coffee aficionados alike.

Photos

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Amenities & More

Service options

  • Outdoor seating
  • Delivery
  • Takeout

Popular for

  • Lunch
  • Solo dining

Dining options

  • Lunch
  • Seating
  • Table service

Amenities

  • Restroom

Atmosphere

  • Casual

Crowd

  • Tourists
Note: Amenity details are aggregated from verified visits, the venue's website and Google. They may change without notice. We recommend confirming key details (pet policy, accessibility, reservations) directly with The Reef coffee & sushi bar before visiting.

Reviews for The Reef coffee & sushi bar

4.9
56 reviews
5
100%
4
3%
3
2%
2
3%
1
2%

Review highlights

Based on 56 reviews

The Reef coffee & sushi bar in New Plymouth is widely praised for its consistently fresh and high-quality sushi offerings, complemented by friendly and attentive service. Customers appreciate the welcoming atmosphere and the vibrant, healthy menu options, including popular bento bowls with house-made sauces. The establishment’s convenient location near the beach and main road adds to its appeal, making it a favored spot for both takeaway and casual dining. Value for money and generous portion sizes are commonly highlighted, along with the team’s flexibility in catering to customer preferences. Overall, The Reef stands out as a reliable and inviting destination for sushi lovers seeking freshness, flavor, and a warm dining experience.

Phoebe Anderson
Oct 06, 2025

WOW! We can see why this place has amazing star ratings. The service, the food (so fresh), the vibe was incredible. Very friendly :). We don't get sushi like this back in Tauranga! Price was incredibly good! We will be back before our holiday ends. Thank you!

Aaron Flood
Sep 13, 2025

Lyly & Clint and the team always produce amazing food, standard never drops , that’s why they are always busy. Friendly and ready to make up whatever you want, get in and treat yourself.

M Anderson
Aug 27, 2025

Yum!!!! Unfortunately I never get to eat at The Reef because I’m always stuck at work. I was excited to hear when The Reef hopped on board with the online delivery trend. I must say I was not disappointed. Today I ordered the “Premium fancy salmon sushi”. It was well presented, high quality, a large portion and full of the yummy good stuff and not just boring rice. I must say I was super impressed and glad I ordered. Usually I’ll pick off excess rice from other places, but there was no need to with these beauty rolls. I will definitely be ordering again.

Colleen Elvey
Aug 11, 2025

Being healthy isnt an issue when it comes to The Reef Coffee & Sushi Bar. You get drawn in instantly with their atmosphere of pure kindness and energy. Eat the Rainbow with succulent chicken breast with the incorporation of in house made Teriyaki sauce and mayonnaise their bento bowls are sure to be a pleaser.

Brendon
Aug 10, 2025

It's not often a small place ticks all the boxes, but for most looking for a coffee and something Japanese, this will suit their needs. Location on the main road makes it easy to get to and very convenient. East end and Fitzroy beaches only minutes walking distance. In a world of inflation, it is good to see prices are still cheap. One thing that's very noticeable that I like is the staff are very friendly and chatty, unlike many other places with sad faces. Like many locals already know, it's a go-to favorite.

Juniper Nichols
Jul 10, 2025

Absolutely love this food! Fresh, light, filling and affordable, right across from my favorite grocery store and one of the closest restaurants to the beach. The new storefront is looking great, it’s small but there’s 4 or 5 seats if you don’t want to takeaway. Kids adore the sushi, and you can get special boats for parties by arrangement. Owner Lyly makes this place special with her warm attentiveness and love for making quality food, even growing some ingredients herself to keep prices down and quality high. Definitely follow her social media for the special pho days, the best flavor in town!

Fiona Roe
Jul 07, 2025

The best sushi I've ever had. Staff were awesome, freshly made and so super tasty. Yum!

tam peters
Jun 19, 2025

Salmon n chicken avo combo, this included Ginger,wasabi& soysauce Rice paper scrimp rolls with spicy dipping sauce & A chicken salad bowl with vinaigrette All Excellent! Better option as a takeaway meal Big selection here V good customer service Highly recommend Thanks!

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Quick info

Address
461 Devon Street East, Strandon, New Plymouth 4312, New Zealand
Price range
$10–20
Category
Sushi takeaways

Opening hours

  • Monday 07:30 AM - 03:00 PM
  • Tuesday (Today) 07:30 AM - 03:00 PM
  • Wednesday 07:30 AM - 03:00 PM
  • Thursday 07:30 AM - 03:00 PM
  • Friday 07:30 AM - 03:00 PM
  • Saturday Closed
  • Sunday Closed

Location

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